Posts tagged Social Media Marketing
Social media refers to the use of web based and mobile technologies to curve intercommunication into a correlative dialogue. Social media can be collectively defined as a bundle of different breed of online media.
“It connects people across globe and share information just on single click”
They encourage voting, feedbacks, comments and sharing of information. For businesses it represents a marketing opportunity that leaves behind the traditional middle man and through that those companies can communicate directly without any mediator. This is why nearly every business on planet is connected each other through some or the other social networking sites like facebook, twitter, LinkedIn, YouTube etc. This helps companies to expand their business and can be in touch professionally. Social media services allow and open to participation in feedback and comments from anybody who is interested. There are rarely any barrier to accessing and making use of content. Social media introduce simple ways of communication between organizations, communities, and individuals. It dims the line between media and audience. Social media is an interrelationship with others sharing common approaches, interests and ambitions through regular interaction which helps in leveraging online tools that promotes current and future prospects and dominates the target market.
At this time, there are basically seven kinds of social media
1. Social networks:
These sites allow people to build personal web pages and then connect with
Friends to share content and communicate. The biggest social networks are -
MySpace, Facebook, Twitter and bebo.
Blog is a type of website or part of website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
It is a website or a webpage that is user friendly means it allows user to create or edit any number of interlinked web pages.
Podcasts are no more different then webcast, it is just like a show that is broadcast over a web and is broken up in different parts or episodes.
It is just like a message board which is a online discussion site where people can hold conversation in the form of posted messages.
6. Content communities:
Communities which organize and share particular kinds of content. The most popular
Content communities tend to form around photos (flickr), bookmarked links (del.icio.us) and videos (YouTube).
7. Micro blogging:
Micro blogging is a broadcast medium in the form of blogging. Where the content is typically smaller such as short sentences, individual images, direct video links.
Advantages of Using Social Media
Now a days social media have taken an exclusive part in marketing mix in many of the businesses. It is best among all to reach directly to client and customer. The dominance of social media like blogs, facebook, YouTube, twitter actually has innumerable profit to the companies and also they are drastically overtaking the traditional media formats like email campaigns, TV ads, and brochures.
• Social media platforms are free to use, in contradiction traditional media are exclusively expensive especially for small scale companies.
• Social media tools are unlimitedly accessible to everyone; on other hand traditional media actually requires lots of money and a ultimate media network channel.
• Social media is easily understandable, which actually does not require good command over IT, but a computer and good speed internet connection is enough.
• Social media tools have a global reach, with free of cost work transactions.
• A social media platform gives a good opportunity to build up relations with customers with anytime interaction, through which companies can give best customer service by taking their feedbacks and reviews regarding the service used.
Why is there such an effectiveness in social media?
Truth is, so many people are tired of “marketing speak.” Social media allows companies to relate to one another and bypass the fluff.
Let’s take a look at what the online definition of social media, I’ve chosen to use the definition from wikipedia since it is user generated.
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.
The definition alone should reveal to you how important it is that B2B companies explore social media marketing channels.
In a recent study done by KnowledgeStorm of B2B technology decision makers the following statistics were revealed:
- 90% Participate in Video
- 80% Participate in Blogs
- 80% Participate in Wikis
- 69% Participate in Social Networks
- 53% Participate in Podcasts
In the same study it was shared that of 69% of B2B buyers use social networks “primarily for business networking and development.”
At a minimum B2B businesses should at least be involved in communities and social network where there customers already are. Explore the opportunity to reach out to key influencers in your target market and optimize your content and social media applications for syndication.
I know that stepping out into social media can feel somewhat daunting for more traditional marketing team, but it doesn’t have to be difficult to be successful. Chose a few initiatives that will work well for your company and gain you incremental success until you are more comfortable in really delving into the social media and applications.
Social media enables you to :
- Share your expertise and knowledge
- Tap into the wisdom of your consumers
- Enables customers helping customers
- Engages prospects through customer evangelism