Posts tagged Search Engine
PageRank is a link analysis algorithm, which is the world’s largest search engine Google. PageRank determines a numerical weight to each set of hypertext documents of this case, Google refers to the Internet. He does this in order to assess the relative importance of each item.
Therefore, PageRank has become an important field of Search Engine Optimization SEO or short, and companies are hard to improve the page rank, in the hope of claiming a place in the area on the first page of Google search results.
PageRank is scored from 0-10. A PageRank of 0-3, usually pertains to small to mid-size companies and a PageRank of 4-6 refers to large and worldwide companies. PageRanks of 7 or above are reserved only for internet institutions which dwarf other sites in both size and scope (such as YouTube and Amazon).
But while a high page range might improve your site’s SEO success, it is by no means the one and only deciding factor, regarding which position you find yourself within the search results. It is in fact just one part of the ranking algorithm and only within one search engine at that (albeit that one search engine happens to eclipse all others).
With successful SEO, taking into account a variety of proven methods, a site with a lower PageRank is able to land higher within search result listings than a site with higher PageRank. After all, the search engine is designed to provide the most relevant and appropriate results to the user and with comprehensive keyword or key phrase inclusion, the smaller site may appear to be more valid to the terms of the search.
In short, when it comes to search engine optimization, there is no point losing sleep over the PageRank of your site. But do not take our word for it. Google said: “We have long told people not to focus on PageRank as owners of a lot, the site seems that many think is the most important parameter for them to track, which is simply not true. “
The search engine giant Google Inc., is again in the news for its latest acquisition; a Seattle-based search engine company Sparkbuy. Sparkbuy is a search engine for consumer electronics devices and Google has acquired it in less than six months after its debut, according to a note on the Sparkbuy website.
Sparkbuy which is based in Seattle is a startup led by entrepreneur Dan Shapiro, has raised $1 million in funding. It is a high-powered product search engine and comparison shopping site. Terms of the deal are still not disclosed, but Sparkbuy has ceased operations and the three-person team (CEO Dan Shapiro, Scott Haug, and Isaac Myers) will join Google’s Kirkland, Washington office.
The news comes just a little more than a month after Shapiro unveiled Sparkbuy. The site has been shut down, and from the note below it looks like the startup’s founder are joining Google as employees. According to Seattle Times, they will be working on Google’s new mortgage, credit card, and bank account comparison site Advisor, which was launched last week.
Sparkbuy ia an online service that allows users to compare prices and features of various electronics gadgets. (TVs, laptops, etc.). Just enter which criteria are important to you, and the search engine aims to allow a user to easily get recommendations on consumer electronics (like laptops) based on various input criteria and preferences, including price, feature options (like memory, hard drive space, battery life, etc.), among other filters. At launch last year, the startup was only focusing on laptops.
However, Shapiro declined to comment, but a message on the company’s Web site states that they are “stoked about the opportunity to share our vision for search with a broader audience.”
Here is the full message that greeted Sparkbuy’s visitors:
“We are excited that Sparkbuy will be joining Google,” Google said in a statement. “They have built an impressive comparison shopping site that is simple in design yet powerful for consumers, and we think their expertise, vision and energy will be a great addition to our Kirkland office.”
The search engine works by accumulating various bits of information about products and generating recommendations based on aggregated data. Sparkbuy has thousands of products in its database, including from Amazon Inc., and even has more than 3,000 products from North America’s largest consumer electronics chain Best Buy Inc. after reaching a deal with the company within weeks after it launched.
Shapiro would not comment on the sale, but, this marks a quick turnaround for Shapiro in less than two years: who, in December 2009, consolidated his photo-sharing company, Ontela, with the recently independent Photobucket.
Surprisingly, this marks one of the faster flips we have seen in recent years, right up there with Facebook’s buy of stealthy mobile startup Rel8tion before it even launched.
Following are some other Google’s 2011 Acquisitions: TalkBin, PushLife, Green Parrot Pictures, Next New Networks, BeatThatQuote.com, Zynamics, fflick, SayNow and eBook Technologies. Google also purchased Spree in 2010. All the same, technology companies like Google, Facebook and Zynga are gulping down startups for talent more so than the products they have built. Well we can see it is more like talent hunt.
Search engine is basically a software program. Search Engine as the name suggests is a mechanized product that is used for searching data, information, sites based on the words that you designate as search terms. When you press enter after typing your search terms search engine look into its own databases of information in order to find what it is that you are looking for. Search engines help people to organize and display information in a way which makes it readily accessible.
Basically it is a set of programs. These programs are then used to search for information within a specific area and pull together that information in a database. Generally people refer the term only for internet search engines, a search engine which is specifically designed to search the Internet. But search engines can also be devised for offline content.
“Search engine” is the term often used generically to describe all types of search engines. And of them gather their listings in radically different ways. Following are different types of search engines :-
- Crawler-Based Search Engines
- Human-Powered Directories
- “Hybrid Search Engines” Or Mixed Results
Search engines are not simple. They include incredibly detailed processes and methodologies, and are updated all the time. A search engine work to retrieve your search results. All search engines go by this basic process when conducting search processes, but because there are differences in search engines, there are bound to be different results depending on which engine you use.
Working of Search Engines:
1. The searcher types a query into a search engine.
2. Search engine software quickly sorts through literally millions of pages in its database to find matches to this query.
3. The search engine’s results are ranked in order of relevancy.
Search engine software is just the third part of a search engine. Search engine software is the program that browses through the millions of pages recorded in the index to find matches to a search and rank them in order of what it believes is most relevant.
Google has once again brought to the online search market in December, according to a new report by research firm comScore digital. Search huge based in California was 66.6 percent of all searches of explicit basis in the United States in December. This figure was 0.4 percent higher in November, comScore report.
Yahoo was a distant second at 16 percent, a decrease of 0.4 percent from November. Microsoft searches increased 0.2 percent to give the company’s sites 12 percent market share.
The term “explicit core search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results, according to comScore. In all, there were 16,443 such searches conducted in December. Google accounted for 10,957, a 3 percent increase, and Yahoo was responsible for 2,631, which remained virtually unchanged from the company’s 2,627 from November.
Google and Facebook continue to rule the time of Internet users online. While Google is usually the most popular website on the internet, Facebook has experienced five times more views than the main search giant at one point in November, L2 consumers think tank.
Significant part of the ranking of search engines to gain access to basic optimization methods. If you have a website or company you are simply working on a blog to get on top of the results of all search engines are all aiming for. Higher up the charts you have more traffic to your website or blog. Since the first page of Google or Yahoo search engines is the key to the waves of visitors. There are some things that you need to get the focus at the top of the charts.
As with anything you want to excel in research is important. More specifically looking for keywords is a great way to ensure that the right target. Make a list of words and phrases that relate to your company or blog site. Then use a tool like keyword tool from Google and put in their words and phrases. The keyword tool will allow you to see how many people look for the keyword in particular and this kind of competition you have. The tool will also give some alternative keywords that might not have thought it may have better traffic statistics, then your original choice.
One keyword at a time
Another thing to think about is focusing on one keyword at a time either for each page (if you have a business website) or for each article (if you have a blog). Using this method will not only make sure that you are not stuffing your content with too many keywords, but it will also allow the search engines to see your relevance in a particular area.
When you are working on your website or blog, you want to make sure that you have plenty of pages. The more pages that your site has to index the higher you will go to the top of the search engine ladder. An important thing to remember, however, is to make sure that all the pages are relevant to your site or blog. You do not want to have random pages that do not fit in with the rest of your information, just so you can have a ton of pages. Search engines will see the extra pointless pages as junk and you will not get ranked high, if at all. You also want to be sure and add the pages over a long period of time instead of all at once. This is an especially good strategy for smaller businesses or blogs. This way you will not be overwhelmed with the swarms of internet traffic and will have a slow and steady rise in ranking.
While these tips are not the end all is all of SEO, which will definitely help to improve you’re ranking in search engines. SEO is an important part of getting a good amount of traffic to your blog or business.
In the procedure of Internet marketing, the goal of everyone in the practice of search engine optimization is simply to get a high page rank. Is the key to getting your site to appear on the first page of search results? As you may have knowledge of websites appear in the list of results by the relevance of search terms used.
The more relevant your site, the higher is likely to be classified with the search engines. If anyone is looking for something on Google and the frequency with which he or she go beyond the first or second page of web sites that appear in search results? In short, visitors will leave if they do not get the desired results in a few pages before appeared in the search engine. Therefore, to get your website listed on the first page of your main objective should be to optimize the search engines.
Well, frankly, the trend in Internet marketing and online advertising is not stable, since it is constantly changing so it is necessary to update the promotion or marketing techniques to go with the flow change algorithms. There are many ways to market any online business but most importantly, owning your own web site address or domain. And then you need to research your competitors and be sure of what the market wants to go on your website.
For internet marketing, it is very important that you have a thorough knowledge of all the latest promotional methods available that you can use. As you go on your trip, you will discover that these methods are still needed to improve any type of program or activity you’re involved. And the main outlet is that you have more knowledge about the process, the more you can earn money because of the fact that you can advertise anything on the Internet.
To improve site rankings and increase understanding of the listing process, there are many tasks that can be done on a regular or semi-regular basis. Optimizing rankings within the search engines is also to help ensure that a site attracts the right traffic.
Some of the monthly and weekly promotion tasks are:
Crunching and examining log files
Data contained in log files is an excellent resource for identifying which engines are sending the majority of traffic to a site. It can also show which key words or gateway pages are generating the strongest traffic and what are those visitors doing when they enter the site.
Searching the Search Engines
Conduct a search of the search engines to analyze where the highest rankings of the site have materialized and what keywords are generating the best rankings. Different search engines use different rules to rank pages. Individual gateway pages should be created based on the knowledge and interpretation of what each search engine is using to determine top rankings. Several pages can be tested out on one or more engines and the pages that have the most success can be kept, while the unsuccessful pages can be dumped or revised to achieve a higher ranking.
Learning more about how the search engines work
Each search engine uses different rules to determine how well a Web page matches a particular query. As a result, building a single page that gets a good score in all the major engines is just about impossible. Learning how each engine ranks pages is also hard, since the engines often keep this information as a closely guarded secret. However, with a little patience, some experimentation and reverse engineering, the way that many of the search engines work can be discovered.
Resubmitting the site
For engines that reject a site or don’t list it high enough, it is strongly recommended that more information is learned about the engine’s criteria before resubmitting. This information should then be incorporated into gateway pages or key word revisions in order to have greater success with subsequent submissions. Fine tune the page (or pages) make adjustments to TITLE tags and META tags, then after resubmitting the site, track the results to further learn about the engine’s criteria and which adjustments made an impact on the rankings. Don’t be afraid to experiment, take some risks and gather data as you proceed.
Checking log files for traffic being directed to erroneous pages on the site
This is good news!! Don’t dump these pages or remove them from the search engine as most people will do when they redesign their site. Any page with a high ranking is of value. If a page is bringing traffic to a site, leave that page on the search engine, don’t change it but rather redirect the traffic to valid pages in the site.
- Be extremely cautious of anyone who places great emphasis on “submissions.” They’ve never been trained and do not understand search engine marketing if they place a lot of emphasis on submission services. Submitting to a “Directory” is still important, but there are good reasons why, you should NOT submit to search engines.
- Ask outright to see the individuals “SEO certification of skills.” If they have one, take a good look at the company that delivered their certification training. Do a search to see if that training company’s Web site can be found in top results for competitive SEO training phrases. For example if the training company only shows up in PPC advertising, how could they possibly be training others in gaining visibility in the organic results, if they cannot achieve it for themselves. The same with any company that uses unsolicited e-mail marketing to push their services. Think about it….if they were up to date in their skills, they would not be resorting to Spamming you.
- Beware of anyone who “guarantees” a number one ranking in Google or other search engines. These offers are designed to “look safe” and “sound safe” so that you * think* you cannot possibly lose out. A great deal of confidence is bolstered using superlative laden language that convinces you that there is no possible way you can lose. We have seen many people come to study in class to build genuine SEO and SEM skills (unfortunately after they trusted their Web site to the wrong people.) In some case their sites had been banned and then we’ve had to help them clean up the mess to get back into the search engine’s good graces.
- Watch for hints in dialogue when someone speaks of knowing all the “tricks” to “outsmart the search engines.”
SEO Professionals do not “outsmart” or “trick” the search engines at all. But they’ve been trained in how to create truly relevant, high quality content that ranks based on developing useful pages that deliver high value to the visitor and satisfy the reason why the visitor searched in the first place. Many bits of dialogue are quite telling, so listen carefully when someone is describing there services to you.
- As strange as it sounds, this industry is not JUST about top rankings. Ultimately, the goal is to gain top rankings but also you must understand how to compel visitors to respond. It’s only when these two elements together are working that you’ll produce your ultimate objective….to make sales, or earn money and profit from your Web site.
Even if your objective is not to make sales, you’ll still need to be easily found and you’ll need to compel your visitor to take some kind of action to fulfill whatever objective you have.
- Ask the company you are considering for hire, to provide you with a few business referrals where you can obtain a phone number and actually speak to a few of their clients. This can be someone who is in a different type of business and it can also be someone who can answer your questions in general.Questions you might ask of their client: 1) In terms of percentage, how much has your company profited by using this service? 2) Are there any pages on your site that you wish might perform better? 3) Would you say that these SEO services have exceeded your original expectations? These types of questions will encourage the referral to reflect on their relationship while not sounding too threatening or prying.
- Don’t feel that you literally have to become an SEO expert in order to get your Web site performing well. If you have no interest in building the skills, you can still get a solid education in all of the principles and techniques that will help you easily identify truth from error. This education can literally save you thousands of wasted dollars and get your project launched correctly the FIRST time.
- Watch out for so called “training companies” that may have a secondary agenda (other than teaching you the genuine SEO skills manually.) There are companies that say they will teach you the skills, but in the end, they are hoping to make learning “seem more difficult” in hopes of having you end up hiring THEM to do the work. Some schools give you some general knowledge but in the end, they want you to buy their special SEO tools like an up-sell.
Search Engine Optimization (SEO) is the practice of building a website so that it is given a top position in search engine results.
There are two criteria for SEO: On-Site Criteria, which is the structure of the website itself, andOff-Site Criteria, which is based on a combination of the quantity, importance and relevance of links from other websites. There is also some importance given to the age of the website domain name.
The best way I have found to describe SEO is as a set of layers, with the broadest scope at the top. Each of these layers needs to be set up with a specific focus, to give a clear picture to the search engines as to what the site is about.
Internet Focus – Also called Off-site Criteria or Link Building, involves focusing the influence of other websites at your own site, by building links from as many relevant and important sites as possible.
Website Focus – Each website must be focused around a specific theme. If your website is about “fine art” then each page should be about some aspect of fine art, and also the website domain name should contain the words “fine art”.
Page Focus – Each page must be focused around a topic related to the website theme. The page must be properly structured by tagging and labeling the areas that are used as markers by the search engines, such as the file name, page heading, title, META tags, body text and hyperlinks. You can also help give a page focus by linking to it from other pages on the site.
Image Focus – Images, as well as videos and graphical elements related to the topic, must also be correctly labeled. An image needs to be labeled in the file name, the ALT description tag and also with a caption below or next to the image on the page.
Using all of these SEO methods together will give the search engines the clearest possible picture of what the site is about. Also the search engines expect to see growth in both On-Site and Off-site criteria over time, so you should plan to regularly expand the site with related content and more links from other related websites.
Web site owners and search engine optimization professionals used to spend a lot of time worrying about meta tags. Which keywords should be added to the KEYWORDS tag? How to compose the content in the DESCRIPTION tag?
These days the issue of meta tags is easy to handle: They no longer play any role in ranking your site in the major search engines.
Come again? Yes, Bing and Google along with Ask and any other search engines that pass for competition do not use information from meta tags for ranking your site. It’s as simple as that.
If you want to go the extra mile, you could optimize the description tag, which Google may choose to use in the snippet on the search results page. It is not relevant to ranking, however.
To help the search engines robots crawl your site properly, you should mind your ROBOTS tags:
- <META NAME=”ROBOTS”
tells the search engine to index the page. However, this tag is superfluous. Search engines will also index pages without this tag.
- <META NAME=”ROBOTS”
indicates that a robot should neither index a document, nor analyze it for links.
- <META NAME=”ROBOTS”
means that a robot should not index this document, but that it should index the pages it is pointing to.
Note though, that if you need to limit the search engines access to your site, it is better to put a robots.txt file in the root directory of your site (provided that you have your own domain).