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Internet Marketing Plan Instructions and Guidance
1 year ago
by admin
in Search Engine
In the procedure of Internet marketing, the goal of everyone in the practice of search engine optimization is simply to get a high page rank. Is the key to getting your site to appear on the first page of search results? As you may have knowledge of websites appear in the list of results by the relevance of search terms used.
The more relevant your site, the higher is likely to be classified with the search engines. If anyone is looking for something on Google and the frequency with which he or she go beyond the first or second page of web sites that appear in search results? In short, visitors will leave if they do not get the desired results in a few pages before appeared in the search engine. Therefore, to get your website listed on the first page of your main objective should be to optimize the search engines.
Well, frankly, the trend in Internet marketing and online advertising is not stable, since it is constantly changing so it is necessary to update the promotion or marketing techniques to go with the flow change algorithms. There are many ways to market any online business but most importantly, owning your own web site address or domain. And then you need to research your competitors and be sure of what the market wants to go on your website.
For internet marketing, it is very important that you have a thorough knowledge of all the latest promotional methods available that you can use. As you go on your trip, you will discover that these methods are still needed to improve any type of program or activity you’re involved. And the main outlet is that you have more knowledge about the process, the more you can earn money because of the fact that you can advertise anything on the Internet.
Google Goes on Purchase Spree this Year
1 year ago
Google pulled out its wallet and went on a purchase spree this year.
With months still to go in 2010, Google already has already bought 23 companies, according to research firm CB Insights. Calling Google’s run a “torrid purchase pace,” CB Insights noted that this year’s total is comparable to all of its buying activity between 2007 and 2009.
“Given all the gossip about Android and the general emergence of mobile, the data surprisingly shows that Google’s acquisition activity remains heavily focused on Internet software and services with 20 of 23 acquisitions being Internet companies and only two being mobile firms,” the research firm noted in a blog post.
And highlighting how much Google has been shopping this year, CB Insights noted that rival Microsoft so far this year hasn’t announced any acquisitions.
So what is Google buying? Three of the companies Google acquired this year were search-oriented, and three were focused on social media. One, according to CB Insights, focused on gaming, while one was focused on e-mail.
“Over the past several years, it’s become commonplace for tech firms to buy their way into new innovations or markets rather than build them on their own,” said Dan Olds, an analyst with The Gabriel Consulting Group. “Google’s buying spree shows that the company is aggressively looking for both new tech and markets.”
All the spending on outside companies might fly in the face of Google’s status for encouraging innovation among its employees. But Olds said this only shows how serious Google is about pushing into new markets.
Google does have a lot of internal originality. In fact, they openly give engineers time to work on their own projects,” he said. “The fact that they are also purchasing other companies by the truckload serves to underscore their push for new business.
What’s Happening to Your Google Search Engine?
1 year ago
Google originally wowed internet users with its refreshing simplicity. The search engine’s spartan, easy-to-use interface won over legions of internet users at a time when other search engines – or “portals” – had become cluttered and confusing.
Google still has a flair for the understated, but the search engine giant has also been tinkering a lot lately with new search features and interface enhancements that many feel border on distracting. Here’s a rundown of what’s happened to your Google search page recently, along with some tips on how you can get back the simplicity you might miss.
If you start typing into Google, and the search field suddenly flies up to the top of your browser window, you know you’re dealing with the new feature that Google calls Instant. In essence, Instant attempts to update search results in real-time, as you type. So, for example, if you’re searching for “ms word templates”, the search results will be updated with each few characters.
Eventually, Instant figures out what you’re searching for based upon what others have searched for, and this usually happens a few characters before you finish typing. At that point, you can stop typing and simply select the best search result from those presented.
You might find Instant’s constant screen redrawing more distracting than helpful. If so, you can turn Instant off by searching for the faint “Instant is on” drop-down arrow to the right of the search field and selecting Off. You have to start typing, however, before that drop-down appears.
In an effort to make search results more personalised, Google introduced its Star rating system earlier this year. As a result, if you have a Google account and are signed in to the search engine, you’ll note that each item in a list of search results now includes a hollow star to the right of the title.
Click that star, and it turns yellow. What also happens, behind the scenes, is that the item is added to your customised list of favourite sites and will appear at the top of a list of search results when the page is relevant to what you’re seeking.
Here’s an example. Let’s say that after searching for “Hemingway,” you see the Wikipedia entry for Ernest Hemingway among the list of search results, and you click the star next to that entry. The next day, you conduct a search for one of Hemingway’s books – perhaps “The Sun Also Rises.”
At the top of the list of search results will be a “Starred results” section, which will include the Wikipedia link that you starred the previous day. In this way, over time, the starred results system allows you to influence the search results that you see.
Want to disable starred search results? You’ll need to click the Sign Out link in the upper right-hand corner of Google to sign out of your account.
Occasionally when you’re searching with Google you’ll see a scrolling box within the search results, with new search results appearing as you watch. This is what Google calls “real-time search”, a feature designed to leverage constantly changing social networks such as Twitter and Facebook.
Originally rolled out late last year, real-time search has grown in popularity so much that Google recently rolled out an entirely new product called Google Realtime, which is devoted solely to capturing results from the web’s premier social networks.
Google Realtime draws heavily from Twitter and Facebook to supply its search results. But Google claims that Realtime will also inherit some of the personalisation emphasis given to the mothership Google by allowing multiple ways to customise your search results. Among them is a conversations view, which allows you to follow the entire thread of a conversation on Twitter instead of seeing only a single entry, or “tweet.” However, the customisation options are not readily apparent in the current iteration of Realtime.
If you thought that the community-minded Google would never try to monetise its main search page, you were wrong. A Google “Sponsored links” list now appears alongside – or at the top of – virtually every list of search results. Those sponsored links are, of course, paid advertisements.
In its official description of sponsored links, Google attempts to play down the commercialisation of its search results by pointing out that it filters ads so that only those that are most relevant to your searches will appear. Regardless, however, these sponsored links remain advertisements, and it’s important to remember that they appear alongside your search results not because they are necessarily the most relevant to your search term but because they were purchased.
The Google Everything sidebar is another recent addition to Google that attempts to put more relevant search options at your fingertips. Consequently, the sidebar, which appears to the left of your search results, contains links to other Google repositories of information – including videos, discussion groups, images, news, maps, and more – that probably also contain relevant information related to your search term.
On the social web, though, the Everything sidebar has received as much criticism as praise. That’s primarily because it’s not possible to get rid of it.
If you long for the days when Google was not cluttering its search results page with lots of features that you never use, you’re not alone. Search the internet, and you’ll find a plethora of tricks designed to remove features that Google has added. These tricks mostly have one thing in common: they don’t work.
There is one tact, however, that you can still take to get a no-nonsense Google page: use Google’s mobile site. Although the site is designed to run on small mobile devices, like smartphones, it works just fine from your desktop or laptop as well. And it’s refreshingly devoid of “stars”, real-time search, “instant,” sponsored links, and most of the other new features that might be making you long for the Google of a decade ago.
Google Instant Pressures Bing, Yahoo
1 year ago
It’s too early to tell how or if the one billion Google users will cotton to Google Instant, the predictive search technology geared to accelerate information retrieval.
Yet analysts seem confident the technology is a game-changer for the search engine versus Microsoft Bing and Yahoo, helping Google make more money from more searches made.
Thanks to an impressive feat of AJAX Web and caching technologies, Google Instant lets users enter search queries and watch the results and their associated ads surface with each letter typed into the search box.
Because Instant often retrieves relevant results before users finish typing their query, the technology could help users shorten their search time by an average 2 to 5 seconds per query.
That’s a big consideration at a time when users are spending on average of 25 seconds composing a query, entering it and alighting on the right result. Instant users will rarely have to conduct several searches to find the information they seek.
Analysts looking at the bottom line have surmised that by enabling users to conduct quicker searches this will lead to more searching on Google, which ultimately means more opportunities for search ad revenue.
“We think such an improvement could increase the total volume and frequency of searches as users adopt the automation,” Jefferies and Co. analyst Youssef Squali said in a research note.
Moreover, because Google Instant offers a faster route to popular results, this will boost the revenue opportunity for so-called head-end queries. Because these queries monetize better on a cost-per-click basis, long-tail queries will become deemphasized by the predictive search.
This “may lift revenue per search (RPS), all else equal,” Squali said. EWEEK detailed Instant’s impact on SEO here.
“While Google’s real-time search interface may take a bit of getting used to, we believe it could over time enhance search volume, frequency and yield on desktops, and eventually mobile devices,” Squali wrote.
If potential measures up to practice, it doesn’t bode well for Bing and Yahoo. Together, the rivals are struggling to combine for 30 percent market share versus Google, which commands 65 percent in the U.S. and more abroad.
Susquehanna Research analyst Marianne Wolk believes Google Instant for Mobile, when it appears this fall, will be a disruptive force in the mobile Internet.
Currently, typing and searching on smartphones is a chore for most users who tend to give up on searching if they don’t quickly find out what they want.
Thus, being able to execute searchers with just a couple keystrokes should boost the number of searches conducted. Consumers simply won’t be as reticent to search from their handsets, Wolk believes.
“With improved search relevancy, we would expect a rise in mobile CPCs, and over time, mobile ad pricing should close the gap or exceed desktop CPCs,” Wolk wrote in a Sept. 9 research note.
“Stronger CPCs coupled with an increase in clicks and conversions should mean stronger mobile advertising.”
Google Instant on desktop and mobile are bad news for Bing and Yahoo, analysts believe. Microsoft’s Bing team shrugged off Instant and Yahoo lamented letting comparable technology fizzle in 2005.
Squali said Google Instant will force Microsoft and Yahoo, whose search results are now powered by Bing in the U.S., to ramp up their search innovation and investments.
Wolk said that because Google Instant is likely to make users accustomed to focusing on the query box rather than the left column or the page of Web results, it could make it more difficult or less satisfying to use other search engines.
“Thus this innovation in user experience could improve Google’s market share lead, and at a minimum, will force competitors to play catch-up,” Wolk said.
Of course, Google users will have to embrace the technology first. IDC analyst Hadley Reynolds told eWEEK Instant may turn off some Google users. Ultimately, he expects that Instant will be generally well received.
“This will put pressure on Bing and Yahoo! and Ask to provide an equivalent experience,” Reynolds said.
“While Bing has had the initiative in user experience innovation over the past year, Google Instant shows that Google is very intent on continuing to dominate the Web search space – both in technology and user traffic.”
Google Launch ‘Instant’ Product
1 year ago
Search engine marketing giants Google have announced the launch of their new ‘Instant’ product.
The new service which will be rolled out worldwide in the next week, will predict what users are searching for from the moment they start typing. As the users begin writing a word, Google’s homepage will list search results which will be refined and updated as more letters are typed.
According to Google, “dynamically predicting what people search for reduces the time it takes to enter a typical query by 50 per cent.” The product which is already available to users who are logged into Google accounts, will save searchers between two and five seconds per query. The average query time should fall from approximately 24 seconds to around 20 seconds per search.
Those users searching on particularly slow connections will automatically be encouraged to use the original Google search, but will be given the option to select “Instant.” Google, which answers an average of 1 billion search queries per day said the move was a “fundamental change.”
As cited in the Daily Mail, the post on the official Google Blog said: “Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions-yielding a smarter and faster search that is interactive, predictive and powerful.”
“The user benefits of Google Instant are many-but the primary one is time saved. Our testing has shown that Google Instant saves the average searcher two to five seconds per search. With Google Instant, we estimate that we’ll save our users 11 hours with each passing second!”
Inquiry Zeroes In on Google Deal
1 year ago
The Justice Department is trying to determine whether Google Inc. would gain too much sway over the online travel industry by acquiring ITA Software Inc., which powers the Web’s most popular airline-ticket search and booking sites, said people familiar with the department’s review.
The merger investigation is at an early stage, but according to people familiar with the situation, Justice antitrust authorities are focusing on two potential areas of concern: whether rivals would continue to have access to ITA’s data and whether Google would unfairly steer Web searchers to its own travel services.
Several players in the online travel industry said they are expressing concerns to government lawyers in hopes of spurring them to challenge Google’s deal to buy ITA. They said Google would instantly become the new gateway for finding airfares and could promote its travel search engine over other sites’ search engines, among other things.
Late last month, Google said the Justice Department is embarking on an extended review of its proposed $700 million acquisition of ITA but the Internet search giant didn’t specify the department’s concrete concerns.
ITA software is used by flight-comparison sites including Kayak.com, SideStep.com and Hotwire.com, among others, as well as by Bing, the Internet-search engine owned by Microsoft Corp. ITA also powers the ticket-search and booking sites of numerous airlines, including American and Continental, giving it insight into how airlines price their seats.
Government lawyers are asking executives in the $80 billion online travel market if Google could unfairly disadvantage potential new rivals by cutting off their access to ITA’s software, people familiar with the questioning said.
The lawyers also are inquiring about whether Google would direct users of its search engine to the travel-search service it plans to build around ITA’s technology—to the detriment of soon-to-be rivals that currently get traffic from Google’s search engine, these people said.
Google currently directs users searching for travel itineraries to Kayak.com and other sites.
Hot Ticket
Software firm ITA powers many popular airfare search and booking sites, including:
- Orbitz
- Hotwire
- Kayak
- TripAdvisor
- CheapTickets
- Airline sites such as Southwest, Continental, United, US Airways and American
Google is confident the government “will conclude that online travel will remain competitive after this acquisition closes,” said Andrew Silverman, a Google senior product manager, in a blog post last week.
The company has said its latest acquisition shouldn’t raise antitrust concerns because it doesn’t compete with ITA.
Some travel companies voiced their worries. “There are legitimate concerns…about what that deal could mean to competition in the market and how it could affect consumer choice,” said Robert Birge, Kayak’s chief marketing officer.
The Justice Department has interviewed executives or spoken to representatives of numerous companies. Among them are Microsoft, Orbitz Worldwide Inc., Kayak and Expedia Inc.—which owns Hotwire.com, TripAdvisor.com and Expedia.com — according to officials at those companies or people familiar with the matter.
Microsoft, Expedia and Kayak have expressed concerns to the Justice Department about the deal, arguing that combining the top Web-search company with the top airfare-search firm would give Google an unfair competitive advantage, people involved in the discussions said.
Other competitors have been more supportive. “Innovation in online travel has been stuck,” said Atanas Christov, chief executive of Vayant Travel Technologies LLC, which competes with ITA to provide search technology to airlines and travel websites.
Mr. Christov said he told the Justice Department last month that he favored the ITA deal if ITA’s technology is made available to more companies, including his own.
Today’s airfare searches can take up to a half a minute—a relatively long time in the online world—and users don’t get many ways to customize them, Mr. Christov said. For example, he said, business travelers would have trouble searching for a trip from New York to San Francisco with a five-hour layover in Chicago so they could attend a meeting.
With Google’s computing power, the ITA technology could “create itineraries nobody else has and price it…in milliseconds,” Mr. Christov said.
ITA software is used by flight-comparison sites including Kayak.com, SideStep.com and Hotwire.com, among others, as well as by Microsoft’s Bing.
From its stronghold in Web search— it handles more than 60% of Internet searches world-wide—Google has pushed into a wide range of other markets, such as selling mobile phones, developing broadband Internet, and online payments, sometimes through acquisitions of smaller firms.
So far, the company has been blocked by federal antitrust authorities only once — when it sought an advertising agreement with Web search rival Yahoo Inc. two years ago. But it faces closer scrutiny each time it buys a new company.
One concern is whether the company is using its dominance in Web search to give an unfair advantage to its other ventures. Google’s critics say the company has a history of directing users to its own services at the expense of rivals’. When users search for a location or product, for example, Google sometimes brings up Google Maps or Google Product Search results above all other results.
And some critics also have claimed Google pushes links to competitors’ sites lower in search results.
Google has steadfastly denied claims of anticompetitive behavior. On Friday Google said the Texas attorney general’s office is reviewing similar claims by several small companies that previously filed lawsuits against it.
The company said it doesn’t plan to sell airline tickets to consumers— meaning it would direct traffic to sites that do—but could sell ads alongside its travel search results. Selling tickets would put Google into direct competition with online travel booking companies such as Expedia and Orbitz. Orbitz uses ITA software.
Google says ITA has several competitors that provide flight search technology, including software from Amadeus Holding IT SA, Travelport LP and Expedia. That means ITA’s customers have other options.
A spokesman for Orbitz said the company told Justice Department lawyers there were alternatives to ITA if its technology became unavailable.
An Amadeus spokeswoman said the company was “watching this development with interest” and believed the European Commission also would scrutinize the deal.
Google says ITA’s European revenues aren’t large enough to warrant regulatory review there.
Travelport couldn’t be reached for comment.
Google has said its aim with ITA is to create new search tools. Two former ITA employees said in interviews that Google could help users find itineraries and prices to travel across different modes of transportation, from the cab that takes them to the airport to the hotel at their destination.
Many antitrust experts believe that the Justice Department is unlikely to try to block the transaction, in part because Google and ITA aren’t direct competitors. But Governments lawyers are seeking to fully understand its business plan before taking a view on the transaction, said people familiar with the matter.
Google Brings Brand Identities to Local Maps
1 year ago
Google Maps has been a significant force in the growing field of local search engine marketing, connecting users with the physical location of businesses and service providers in their area through search. However to date, even companies listing themselves as part of an individual Place page for a location have been identified only by the generic orange dot used by Google to indicate a location or the grey icons used to denote businesses.
Now though businesses will be able to make their brand identity a part of their presence on Google Maps. A new feature first pioneered in a pilot programme in Australia earlier this year is to be extended across the search engine, allowing advertisers to include a sponsored map icon that will appear in place of the standard orange dot or grey business icon.
“When you zoom in to areas of interest on Google Maps, you’ll more easily be able to spot the locations of companies and brands that are already familiar to you,” says Matthew Leske, Google product manager on the company’s LatLong blog.
Leske says that when a company replaces the standard icons on the maps page with their own, these logos will appear directly on the map in any close-up view of an area. When clicked, the icons will lead to the Place page for the business.
“By helping users identify popular businesses, we’re making it easier to browse the map and navigate the real world,” says Leske, “helping users find familiar brands and helping businesses promote themselves.”
Currently in beta in the US, the new feature will be rolled out across Google once it has been tested with businesses already listed on the American Google Maps service. Rather than the PPC or CPM model used throughout the web and in Google’s wider range of advertising products, the sponsored map icons will be charged at a flat rate periodically
AOL Renews Search Engine Marketing Deal with Google
1 year ago
AOL has announced that it has renewed its service and search engine marketing deal with Google for another five years.
Since 2002, Google has powered AOL’s search services as well as advertising via paid search engine marketing ads on AOL search. Both companies have a revenue sharing arrangement where Google is paid per-search conducted on AOL.
According to Reuters, this arrangement led AOL’s advertising revenue associated with Google to a total of $209 million in the six months ending in June 2010. The previous contract, signed in 2006, was set to expire in December and AOL has said that it entered discussions with several search companies before ultimately choosing to return to its existing partner.
“We wanted a better product and better revenue and better distribution of AOL content,” said Tim Armstrong, chief executive of AOL.
Under the terms of the new deal, AOL will also be able to extend its content marketing activities to YouTube with both companies sharing the ad revenue related to the videos. Both companies are also said to be working together on an AOL mobile search product, as AOL seeks to renew its focus on mobile apps and content.
“After nearly a decade long-partnership in search, we’re looking forward to expanding our global relationship to mobile search and YouTube,” said Armstrong. “All aspects of our partnership will be improved by this deal.”
Ongoing promotion tasks
1 year ago
by admin
in Search Engine
To improve site rankings and increase understanding of the listing process, there are many tasks that can be done on a regular or semi-regular basis. Optimizing rankings within the search engines is also to help ensure that a site attracts the right traffic.
Some of the monthly and weekly promotion tasks are:
Crunching and examining log files
Data contained in log files is an excellent resource for identifying which engines are sending the majority of traffic to a site. It can also show which key words or gateway pages are generating the strongest traffic and what are those visitors doing when they enter the site.
Searching the Search Engines
Conduct a search of the search engines to analyze where the highest rankings of the site have materialized and what keywords are generating the best rankings. Different search engines use different rules to rank pages. Individual gateway pages should be created based on the knowledge and interpretation of what each search engine is using to determine top rankings. Several pages can be tested out on one or more engines and the pages that have the most success can be kept, while the unsuccessful pages can be dumped or revised to achieve a higher ranking.
Learning more about how the search engines work
Each search engine uses different rules to determine how well a Web page matches a particular query. As a result, building a single page that gets a good score in all the major engines is just about impossible. Learning how each engine ranks pages is also hard, since the engines often keep this information as a closely guarded secret. However, with a little patience, some experimentation and reverse engineering, the way that many of the search engines work can be discovered.
Resubmitting the site
For engines that reject a site or don’t list it high enough, it is strongly recommended that more information is learned about the engine’s criteria before resubmitting. This information should then be incorporated into gateway pages or key word revisions in order to have greater success with subsequent submissions. Fine tune the page (or pages) make adjustments to TITLE tags and META tags, then after resubmitting the site, track the results to further learn about the engine’s criteria and which adjustments made an impact on the rankings. Don’t be afraid to experiment, take some risks and gather data as you proceed.
Checking log files for traffic being directed to erroneous pages on the site
This is good news!! Don’t dump these pages or remove them from the search engine as most people will do when they redesign their site. Any page with a high ranking is of value. If a page is bringing traffic to a site, leave that page on the search engine, don’t change it but rather redirect the traffic to valid pages in the site.
Choosing a seo team
1 year ago
by admin
in Search Engine
- Be extremely cautious of anyone who places great emphasis on “submissions.” They’ve never been trained and do not understand search engine marketing if they place a lot of emphasis on submission services. Submitting to a “Directory” is still important, but there are good reasons why, you should NOT submit to search engines.
- Ask outright to see the individuals “SEO certification of skills.” If they have one, take a good look at the company that delivered their certification training. Do a search to see if that training company’s Web site can be found in top results for competitive SEO training phrases. For example if the training company only shows up in PPC advertising, how could they possibly be training others in gaining visibility in the organic results, if they cannot achieve it for themselves. The same with any company that uses unsolicited e-mail marketing to push their services. Think about it….if they were up to date in their skills, they would not be resorting to Spamming you.
- Beware of anyone who “guarantees” a number one ranking in Google or other search engines. These offers are designed to “look safe” and “sound safe” so that you * think* you cannot possibly lose out. A great deal of confidence is bolstered using superlative laden language that convinces you that there is no possible way you can lose. We have seen many people come to study in class to build genuine SEO and SEM skills (unfortunately after they trusted their Web site to the wrong people.) In some case their sites had been banned and then we’ve had to help them clean up the mess to get back into the search engine’s good graces.
- Watch for hints in dialogue when someone speaks of knowing all the “tricks” to “outsmart the search engines.”
SEO Professionals do not “outsmart” or “trick” the search engines at all. But they’ve been trained in how to create truly relevant, high quality content that ranks based on developing useful pages that deliver high value to the visitor and satisfy the reason why the visitor searched in the first place. Many bits of dialogue are quite telling, so listen carefully when someone is describing there services to you. - As strange as it sounds, this industry is not JUST about top rankings. Ultimately, the goal is to gain top rankings but also you must understand how to compel visitors to respond. It’s only when these two elements together are working that you’ll produce your ultimate objective….to make sales, or earn money and profit from your Web site.
Even if your objective is not to make sales, you’ll still need to be easily found and you’ll need to compel your visitor to take some kind of action to fulfill whatever objective you have. - Ask the company you are considering for hire, to provide you with a few business referrals where you can obtain a phone number and actually speak to a few of their clients. This can be someone who is in a different type of business and it can also be someone who can answer your questions in general.Questions you might ask of their client: 1) In terms of percentage, how much has your company profited by using this service? 2) Are there any pages on your site that you wish might perform better? 3) Would you say that these SEO services have exceeded your original expectations? These types of questions will encourage the referral to reflect on their relationship while not sounding too threatening or prying.
- Don’t feel that you literally have to become an SEO expert in order to get your Web site performing well. If you have no interest in building the skills, you can still get a solid education in all of the principles and techniques that will help you easily identify truth from error. This education can literally save you thousands of wasted dollars and get your project launched correctly the FIRST time.
- Watch out for so called “training companies” that may have a secondary agenda (other than teaching you the genuine SEO skills manually.) There are companies that say they will teach you the skills, but in the end, they are hoping to make learning “seem more difficult” in hopes of having you end up hiring THEM to do the work. Some schools give you some general knowledge but in the end, they want you to buy their special SEO tools like an up-sell.
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