(0 comments, 119 posts)
This user hasn't shared any profile information
Posts by admin
Google has once again brought to the online search market in December, according to a new report by research firm comScore digital. Search huge based in California was 66.6 percent of all searches of explicit basis in the United States in December. This figure was 0.4 percent higher in November, comScore report.
Yahoo was a distant second at 16 percent, a decrease of 0.4 percent from November. Microsoft searches increased 0.2 percent to give the company’s sites 12 percent market share.
The term “explicit core search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results, according to comScore. In all, there were 16,443 such searches conducted in December. Google accounted for 10,957, a 3 percent increase, and Yahoo was responsible for 2,631, which remained virtually unchanged from the company’s 2,627 from November.
Google and Facebook continue to rule the time of Internet users online. While Google is usually the most popular website on the internet, Facebook has experienced five times more views than the main search giant at one point in November, L2 consumers think tank.
Significant part of the ranking of search engines to gain access to basic optimization methods. If you have a website or company you are simply working on a blog to get on top of the results of all search engines are all aiming for. Higher up the charts you have more traffic to your website or blog. Since the first page of Google or Yahoo search engines is the key to the waves of visitors. There are some things that you need to get the focus at the top of the charts.
As with anything you want to excel in research is important. More specifically looking for keywords is a great way to ensure that the right target. Make a list of words and phrases that relate to your company or blog site. Then use a tool like keyword tool from Google and put in their words and phrases. The keyword tool will allow you to see how many people look for the keyword in particular and this kind of competition you have. The tool will also give some alternative keywords that might not have thought it may have better traffic statistics, then your original choice.
One keyword at a time
Another thing to think about is focusing on one keyword at a time either for each page (if you have a business website) or for each article (if you have a blog). Using this method will not only make sure that you are not stuffing your content with too many keywords, but it will also allow the search engines to see your relevance in a particular area.
When you are working on your website or blog, you want to make sure that you have plenty of pages. The more pages that your site has to index the higher you will go to the top of the search engine ladder. An important thing to remember, however, is to make sure that all the pages are relevant to your site or blog. You do not want to have random pages that do not fit in with the rest of your information, just so you can have a ton of pages. Search engines will see the extra pointless pages as junk and you will not get ranked high, if at all. You also want to be sure and add the pages over a long period of time instead of all at once. This is an especially good strategy for smaller businesses or blogs. This way you will not be overwhelmed with the swarms of internet traffic and will have a slow and steady rise in ranking.
While these tips are not the end all is all of SEO, which will definitely help to improve you’re ranking in search engines. SEO is an important part of getting a good amount of traffic to your blog or business.
Chamber of Commerce and the Tahoe Tahoe tactical team have joined forces to organize a workshop on Business Coaching focuses on Internet marketing 8:30 to 10:00, 6 January at Lake Tahoe Community College, Creekside Room. This free workshop will answer questions from the media and address the value of search engine optimization.
The speaker Potalivo Missy is the owner and CEO of publisher marketing social sense, social media marketing company. Potala, provide information on strategies for social media that have a positive effect on long-term viability of the business. He explains what social media marketing is, how you can help your business, why is it important to build a brand in social media and social outlets such as Best in the business.
The guest speaker, Anthony Howard leads the team of Search Engine Optimization SEM Howard Group. With over seven years of experience, Howard has worked closely with a wide variety of businesses and industries to help them compete with the leaders of today’s Internet. Howard demonstrates the value of search engine optimization and Internet marketing campaigns diversified.
This presentation member of the Tactical Team Tahoe is ready to answer your questions about their services for free coaching for local businesses. This is a business coaching program is provided through collaboration with the City of South Lake Tahoe.
Dot Com Marketing is ready to launch Eleven Internet Marketing Trends 2011. The report’s purpose is to provide new insights into the continued development of Internet marketing, and strategies for profit. He is known for its ability to achieve an accurate prediction of emerging trends in Internet marketing.
“We were the first to recommend our clients pay per click. At the time descriptor may sell 0.10 cents per click. Today, the same keyword sells for $ 2 or $ 3 dollars per click. Year after year, we were able to anticipate new trends in Internet marketing and our clients who took advantage have benefited greatly, “said He. In 2011, He has assembled 11 trends that are shaping the Internet marketing sector for the next year.
Three of the trending topics from her list include:
Mobile Marketing Set to Take Off
Mobile internet usage is excelling faster than Desktop PC with Apple Leading the way. USA Today reported that 16% of shoppers will use their Smart phones to Holiday shop this year and an amazing 39% of people ages 18-29 reported using their Smart phones to do all of their online shopping. Smart phones and other mobile devices are changing the way America surfs the net, shops, and does business. In 2011, mobile marketing will expand far beyond mobile messaging.
2011 Social Media Earns It’s Place at the Marketing Strategy Table
In 2011, social media will take prominence in a company’s overall marketing strategy. If your business isn’t utilizing Facebook or Twitter then you’re missing an important opportunity.
Search is changing
In years past, organically ranking in the top 5 positions on the first page of Google was the key to driving traffic to your website. In 2011, local search will dominate – not only will ranking high organically be important but showing up in the top 7 of Google Places will also be required if your company wants to maintain first page dominance in the SERPs.
According to He, 2011 is the year for companies to switch a majority of their traditional marketing dollars to internet marketing strategies in order to remain competitive and see an increase in their ROI. “Through our recommendation, clients that have increased their internet marketing spend have expanded their leads upwards of 57%” she said.
About .Com Marketing
.Com Marketing is a full service, strategic interactive marketing and online advertising agency ranked by AdvertisingAge as a Top 100 Interactive Agency Nationwide. .Com Marketing has been providing comprehensive online business solutions for over 13 years, offering a suite of interactive marketing solutions such as search marketing strategies, social marketing and Pay per Click Campaigns.
Dot Com Marketing combines the power of an effective interactive marketing and advertising campaigns, creative and award-winning web site design to help companies qualified to drive traffic to websites, increase sales and build profitable customer relationships and return on investment (ROI).
Gate One Marketing has opened a new website focused on assisting individuals and businesses for Internet and traditional marketing. Gate One Marketing Services is a results-oriented marketing and international business dedicated to helping people acquire new customers and retain them.
They offer both free and paid subscription provides detailed training in various aspects of Internet marketing, as well as private companies and also providing consulting services to the people who need more information on how to start Internet Marketing or require marketing resources traditional.
At Gate One Marketing have a vision to help companies implement traditional marketing and the Internet to expand their operations. They cover a wide range of Internet marketing services that include business development, affiliate marketing, PPC Marketing, Media Buying, Social Media, Marketing article and video, blogs, e-mail marketing, just to name a few.
In addition, they offer advice on products that would be best for the person to consider depending on their background and experience in Internet marketing.
It is no top secret to guidance and management of search engine marketing for professional and social media in general has exploded on the net, collecting millions of revenue in the process. One way companies are studying more about online marketing through social marketing training internet.
The reason is simple is a usefulness that appeals to almost anyone. Any person who has the ability to socialize and interact can be very easily through social networking platforms, and telecommunications, which used to be the solutions online so widespread should stay in touch with friends much more convenient. Facebook is perhaps the best demonstration of what social networks can do. It took the world by surprise, especially because in reality MySpace dethroned as the king of networking.
It’s not a niche, it’s a non-exclusive, and it appeals to every person on earth with the ability and desire to interact with other such persons. It has a demographic group that spread almost anywhere in the world, thousands of people every day-vacuum. If there is a general press or service on the network, which serves the interests of almost everyone, it’s Facebook.
Obviously a website like this important for your business, becasue it is marketing process is impressive. We’ve outlined its successful philosophy below in a step-by-step trip on how your business can achieve interested individuals. It’s easy to understand why Facebook marketing for businesses can yield fantastic recent results for an organization or business trying to market to a large audience. The actual fact of the matter is that Facebook attaches businesses with 500 million people who they have determined want with your particular product. It is a method that works when confronted with large audiences, and Facebook’s definitely got one of the largest. It’s nothing short of a marketing ace in the hole. If you are out to generate an increased number of leads and develop an increased online existence and exposure, you owe this to yourself and the financial future of your business to learn all you can about integrating social media strategies.
Are you in search of new methods of attracting more contributes to your website? Do you want to learn more social internet marketing strategies on how to increase your organization’s online visibility and sales? The world of online marketing is constantly changing. Brand new techniques are being used and tested every day and although a lot of them never work, a few of them get to the mainstream. Online marketing is definitely an un-steady world and if you don’t maintain the latest techniques, you could be forgotten. Of course the buzzwords at the moment are Web 2. 0.0 And social advertising. These new marketing methods were said to be just a trend but there is no sign of these slowing down.
Facebook, Myspace and also Youtube are a few of the most visited sites on the Internet and their visitors rankings are catching up to the likes of Google fast. But do you make the most of these valuable sites? Not so some time ago, savvy Internet marketers were using Myspace to create a tonne of beneficial traffic, adding as many friends to their profiles as possible as well as promoting relevant products. Needless to say these days it’s not that easy. People seem to think that social advertising is dieing down and becoming more difficult to profit from but I will assure that is completely the opposite. Facebook has always been the ‘golden egg’ to the web 2.0 marketing world. People knew there was an amazing amount of targeted traffic there but didn’t have a clue how to use or profit from it. Clever marketers have become saying that not only is Facebook the brand new Google adwords but it can offer any hell of a lot more — including super targeted marketing, tight niche targeted organizations and business and lover pages.
Ways that Facebook can be used in marketing is huge and must not be overlooked. As the founder, where you can get thousands of fans targeted not a fan of Facebook page, Payton brings a specialized website is a fan of anonymous postings, as a site on Facebook. The visit is not a fan of supply and gets 25 Likes free not to buy today.
As we are forthcoming the end of 2010 is the development of a number of companies using social media. I expected that the characters must build out how to adapt its social stigma in general, noting the multiplier effect of social media and how to handle it.
Online communities are now everywhere is accessible and shared goals. While social networks are interconnected they pushing and pulling content through various channels. Entrepreneurs, bloggers and marketing, we must realize that the landscape is changing and will continue to move carefully, not incidence.
In its place of trying to reach the range of demographic groups, investment in means of payment, we find the organic matter more useful and more powerful, the ranking of search engines and shared by communities of fans. It is revealing that the evolution of social media not just tools. The true “leading indicators” will be how the media used in the real world, not how advertisers want it to be used.
And because we’re living in an over-communicated society with competing and conflicting information, true engagement in this on-demand world will be the biggest challenge moving forward. I am not just talking about getting people’s attention in marketing; I’m referring to real meaningful conversations that open up the communication channel that leads to authentic actions. There is so much noise and deception across all media channels that it only makes sense for most people to ignore them.
Here are 4 internet marketing trends that will be maturing in the coming year:
1. The Return of Direct Marketing
The meaning of your communication is the response you get especially in the social web where people can only close a window, ignore a tweet or click the links to grab the attention of others. Everyone has a blog, website, Facebook page, Twitter or YouTube account channel. So how does a sea of identity?
As it turns out direct response marketing is still the most effective way to test your marketing campaigns. The difference with social media is that you need to be measuring the right metrics. It’s essentially the same concept as great salesmanship. Great marketing is great one on one sales focusing on finding out what customers want, their pain, urgency, desire and needs.
Done right you will get insights about your customers that tells you not just what they clicked on but from where, why and how. Remember, greater marketers don’t make assumptions! Once you have meaningful data, it’s easier to craft your direct response campaign that converts better because you’ll have a list of “high quality” leads that are more likely to buy.
Without qualified leads, you’re basically playing the guessing game, driving in the dark and often a waste of time and money. Concentrate on appealing and selling to the top 20% of the prospects that are more likely to convert. And if you can integrate your email marketing efforts with social media, you’ll gain further insights on your customer’s media habits, which can be used to optimize your next campaign.
2. The Raise of Social Metrics
Like most of your potential customers will not convert immediately after receiving your communication, it is important to follow up with media mail and office, because not only will you know when someone opened the email and what they clicked on, you will also learn their habits and social influence.
The goal is to find out your customer’s “from” and “to” path to your web properties. It could be your online store, a product(s) page, your opt-in page (landing page), a sign-up to webinar or simply a Facebook page.
Ask yourself these questions:
1. Where is my source of traffic? How much does it cost me? (Time, money and resources)
2. What are the demographics (age, location, habits etc…) of my traffic? Are they on social networks?
3. What do my customers want? Do I have the same customers online and offline?
4. How much time does it take for my customers to go from the original source of traffic to my web properties? And what can I do to get them to take the action I want that aligns with what they want?
5. What social media metrics can bring clarity to the habits of my prospective customers?
There are some nice free tools out there that will provide you with social data to get you started. One of my favorite ways to view my engagement performance is using Hootsuite’s statistics with Google Analytics and email marketing data. This allows me to view the engagement performance across social media from blog articles to emails.
For example, in the past 12 months, I generated 16,000+ clicks from my Twitter account which allows me to see what sort of topic my followers are interested in. I can then tailor my blog content to target further engagement and sharing. The same can be applied to email and this is particularly useful if you have an ecommerce site that allows you to track sales conversions.
The key here is to link metrics to actionable options that you generate for them. That’s why you want people to visit your web properties because you will have control of the environment. Everything is a test in marketing.
3. Focus Shifts from Tactical to Strategic
The combination of customers and prospects has talked about this year, most of them belong to one of three buckets: they still tried social marketing, social media by using an additional tool for the current marketing tactics and their integration into social part of its commitment to more customer-centric.
In the coming year I see more businesses moving towards wanting to be more social embracing what Jeremiah Owyang described as the “hub and spoke” social business model. The challenge will be how to strategize, streamline, automate, budget, and measure social media and social marketing. Simply put, the one-size-fits-all volume marketing will no longer be effective.
You want more consistent, predictable campaign that can be efficiently replicated instead of one-off campaigns that requires lots of resources and attention to operate. So how can you achieve that?
The best way is to conduct split testing across integrated campaigns. You must become gradually efficient at implementing and optimizing your campaigns focusing on frequency and delivery of real-time value. It also requires the big picture marketing strategy, NOT just tactics. At the end it is about getting the highest return on the value you create for your customers. Start thinking about how you can earn engagement that leads to conversation that leads to revenue.
4. Video Marketing Becomes Mainstream
Do you make videos? Did you know that a channel on YouTube is a Facebook profile? Did you know that online video, so video can help your SEO? Take a look at some data here for you to think. Something to remember is that although online video has exploded the other media channels braking or downhill!
According to a recent Edison Research’s study indicates that “during an average day, Americans age 12-24 spend two hours and 52 minutes on the internet, making the web the media format American young adults spend the most time consuming. Television closely follows with a daily average of two hours and 47 minutes.” In addition, as opposed to TV ads, online videos are trackable and can be viewed repeatedly attracting the “long-tail” viewers while allowing you to measure the exact impact of the video and participate around it in the comments section or on blogs.
The bottom line is that although video (Youtube) marketing isn’t anything new, it’s gaining more momentum now because the cost of video production are dramatically reduced today than it was a few years ago. You can now purchase high definition cameras (such as the Flip HD) for under $150 which creates amazing looking videos. Even the new iPhone4 has HD videos that enable everyone to become a video producer at all times.
Keep in mind that you should consider video marketing tactic to support your overall marketing campaign not the other way around if it doesn’t fit into your strategy. Success video marketing strategy focuses on attracting the right audience with a topic or theme that’s video-worthy and can be compelling!
The take: We are in the midst of changing media in which technology has fundamentally changed the way we consume media and interact with each other. It is not Facebook, Twitter, LinkedIn, Youtube, Google, iPhone or IPAD, never has been. This is how these tools and platforms of support you want to accomplish with your business.
Social is just a label; the real challenge is how to deliver the best customer experience establishing meaningful relationships between you and your customers. Am I missing something here? Please leave your comments and questions; I am curious how to use the Internet to promote your business, products or services.
Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay only when your ad is clicked. Search engines, advertisers typically bid on keyword phrases relevant to your target market. Content sites often require a fixed price per click instead of using a tender system. Cost per click (CPC) is the amount paid by an advertiser for Internet search engines and other editors to do is click advertising that directs a visitor to the advertiser’s site.
In contrast to the generalized portal, which aims to drive a high volume of traffic to a site, PPC implements the model called subsidiary that provides buying opportunities for people to surf. To do this, offering financial incentives (as a percentage of revenue) to affiliated partner sites. The affiliates provide purchase points for click-through to the merchant. This is a performance pay model: If an affiliate does not generate sales, at no cost to the merchant. Variations include banner exchange, pay per click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.
Determining cost per click
There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target’s interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo targeting), and the day and time that they are browsing.
In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.
The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards. However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.
In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.
When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher’s geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, a common occurrence on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The ad with the highest bid generally shows up first, though additional factors such as ad quality and relevance can sometimes come into play (see Quality Score).
In addition to ad spots on SERPs, the major advertising networks allow for contextual ads to be placed on the properties of 3rd-parties with whom they have partnered. These publishers sign up to host ads on behalf of the network. In return, they receive a portion of the ad revenue that the network generates, which can be anywhere from 50% to over 80% of the gross revenue paid by advertisers. These properties are often referred to as a content network and the ads on them as contextual ads because the ad spots are associated with keywords based on the context of the page on which they are found. In general, ads on content networks have a much lower click-through rate (CTR) and conversion rate (CR) than ads found on SERPs and consequently are less highly valued. Content network properties can include websites, newsletters, and e-mails.
Advertisers pay for each click they receive, the actual amount paid is based on supply. It is common practice in the auction for the winning bidder will be charged only slightly (for example, one cent) that the next highest bidder or the current offer, whichever is less. This avoids situations in which suppliers have continued to alter product offerings in very small quantities, to see if he can still win the auction, paying just a little less per click.
To maximize the success and reach a critical size, the automated bid management deployed. These systems can be used directly by the advertiser, even if they are more commonly used by advertising agencies that offer PPC bid management as a service. These tools generally allow for bidding on the scale, with thousands or even millions of PPC bid, controlled by a highly automated system. The system is generally set by each bid based on the target has been set for it, such as profit maximization, maximize traffic to zero and so on. The system is generally related to the website of the advertiser and fed the results of each click, which then allows identifying auction. The effectiveness of these systems is directly related to the quality and quantity of performance data they have to work with – real low road may lead to a problem of lack of data that allows many auction management tools useless at worst, or at best, ineffective.
Web development services have proven to be one of the top increasing needs of companies around the world. Given the current market situation is the need of each organization’s website. It will help the company in a different way, or marketing or sales or highlight the image as a globally recognized, or be associated with the easiest and most practical of the world.
What needs to help almost all issues, but one thing is certain, that creates an identity in the business world. Using a variety of software platforms such as Microsoft.Net, Joomla, Drupal, PHP web development services, etc., in fact, offering cost effective solutions for business, meet at any time of the individual. Each need has several advantages, some of the requirements and benefits are listed below
Web Design – website design primarily to the needs of each company is also one of the leading services in Internet development services. You create a separate international identity and help the company communicate with customers, suppliers, customers and the world as well. It gives an overview of the company, its services, the target market area and the field as well as many other aspects of society.
E-commerce – e-commerce is a service where companies can benefit from an online directory service. When all products listed by category and price list, payment and option availability. It seems to be a good tool for businesses in retail goods, automotive and real.
CRM / CMS – Customer Relationship Management (CRM) and Content Management System. CMS is a procedure for managing the workflow in any organization. That many people in your organization can store and share information and improve communication between users and many other benefits. CRM acts as an intermediary company and its customers / clients, helps the organization keep records of their customers and therefore can’t meet the specific requirements of customers.
Social / Business Networking – Social / Business Networking is a place that helps two or more people / companies to keep in touch with each other, and their fields of expertise, interests and skills. These are some examples of web development services, which are known for most of us. Sparsh Technologies offers an excellent web development services using technologies such as Microsoft.Net, RIA development and PHP technologies and provides the advantage of cost-effectiveness to customers.
Several local schools offer online courses and an increasing number of degrees are available entirely online. To name a few the University of Buffalo offers a Master of Rehabilitation Sciences and the general public library and information science, Buffalo State College offers a master’s degree in adult education, and Canisius College offers a Master of Physical Education.
But online for high school students? There is still a relatively new frontier locally, and nationally. Memphis is one of those school districts that are leading in online learning for high school students. Some students will be required to take at least one online course to graduate from high school, the Commercial Appeal reports.
We are using online sources for children from university life and work force, where a large amount of training and learning that is happening, said Deputy Superintendent Irving Hamer, the newspaper of Memphis. This year, 2,736 students in grades eight to Memphis 12 years are enrolled in online courses. The district offers 28 courses online, according to Betty R. Brown’s office in Memphis of educational technology.
Students can choose from several required courses, including English, algebra, geometry, physics, chemistry, economics, world history, and Spanish. Options include web page design, computer and typing. Memphis also offers three Advanced Placement courses online: art history, computer science, and microeconomics. Students can complete courses at home, at school, or wherever they have computer and internet at high speed, Brown wrote in response to questions from the Buffalo News. Memphis City Schools], even after school computer classes for students who are the staff and manager of the site, and in some cases, the subject tutor.
Students will have access to all the course materials with the exception of semester and final exams, which remain blocked until all course requirements have been met. When the conditions are met, students can access the house, the school a designated date, and the examination period. Each course includes a compulsory part oral, which are designed and meets the teacher online. This provides a greater responsibility in ensuring that students complete their tasks.
Memphis students may also take classes’ blended learning – also known as hybrid classes – which combine traditional teaching face-to-face with online learning. Another 1,437 students attend such courses. In most cases, online courses, less costly to implement and execute than traditional courses, Brown wrote. The costs of implementation of online courses each student enrolled in fall, and enrollment increases each year.