With the advent of Internet, the digital media marketing emerged as a new force to reckon with in the area of advertising. There is a sea change observed in the way we communicate and market our products and services. In the early period of the first decade of 21st century, Internet was associated merely with a dotcom wave. However, only few of the experts really knew that this dotcom wave would herald the beginning of a new era in the area of advertising.

Need to Shape the Digital Media Marketing Sector

Higher Education in Digital Media Marketing

There is great scope for higher education in digital media marketing

After the arrival of big players like Google the true power of Internet became known to the world. ‘Search’ became an important aspect of Internet usage. With the rise of social media sites like Facebook, the situation has become even more interesting. Today, there are myriad of channels available to us for online promotions. The speed and rate at which these technologies and channels have been arising is tremendous. Therefore, creating a proper and scientifically-prepared course for digital media marketing is the need of time. The launch of a post-graduate program named M.Sc. in Digital Marketing by UCD’S SMURFIT Business School, Dublin Ireland is one step towards shaping education in this sector.

Today, digital media marketing has grown on to become a multi-billion industry. The spending on online advertising is fast increasing. In order to make the best of the Internet, there is a great need to have formal education which prepares students for the digital age. It is not just about knowing the newer technologies, but also studying the interaction of customers i.e. web audience with these technologies. Understanding the ‘online behavior’ of web users is therefore, the key aspect that underlies the degree programs meant for digital media marketing.

Along with digital media, it important that we study the different facets and aspects of digital media marketing. Those who are involved in launching marketing campaigns through digital media should also have knowledge associated with product development, procurement, planning, distribution, selling etc. Therefore, the higher education in digital media marketing should incorporate the study of these factors as well. Only then can such educational programs be of help to students.