Archive for April, 2012
One of the most important aspects of online gambling is the way you fund your online casino account. As you will probably be playing often, you need to find a payment method that is convenient, secure and suitable to your personal gambling requirements. With so many payment methods available out there, it may be difficult to choose the right one. We help by providing you with some of the tried and true payment methods tips.
Familiarize yourself with the Market
Before choosing a payment method to fund your online casino account with, read carefully over the list of banking options available. If necessary, go to the link of each and every one of the methods and read up on their sites about the company, the payment methods available, the geographical restrictions and other important information. Once you get to know the different methods out there, you will be able to make an educated decision about the payment method that works for you.
Look for Security
It may be tempting to go with the payment method of online casino that offers you extremely low rates. However, one of the most important payment methods tips around is to stick with banking methods that offer you – first and foremost – security. It is not enough that the banking method promises you security. It needs to be proven. Read up reviews on the different payment methods and see what other players say. There is nothing like the experience of your peers to let you know what to avoid and what to go after. A secure payment method online casino will ensure that your personal information is kept private at ALL times, that your financial transactions are protected with the latest technology and that all possible steps are taken to counter fraud and identity theft.
Check whether you are Allowed to use the Payment System
Some players from different locations around the world find it difficult to use certain payment methods of any online casino. This is usually due to tough legislation passed by different countries. For example, players from the United States may find it difficult to pay by credit cards due to the Unlawful Internet Gambling Enforcement Act that was passed in 2006. Thankfully, there are so many different kinds of payment methods available that it is it simple enough to find alternative methods that are just as secure and convenient.
Look out for Bonuses
If you have the choice of several payment options and it doesn’t matter to you which one you use, try to see if there is any benefit of using one over the other. In many cases, online casinos try to encourage you to use a certain payment method and will offer you generous bonuses if you do so. It is not unheard of for online casinos to offer players up to 15% bonuses simply for paying with Neteller, for example. If in doubt, ask customer support if there is any bonus on specific payment methods at the online casino site.
With its global audience, the Internet provides a unique revenue generation platform with search engines. In this article, we discuss the most effective search engine marketing.
Search engines are similar to the streets of a city. Some search engines represent the major avenues where people congregate while others are more similar to back alleys where almost nobody goes.
Cutting to the chase, your search engine marketing should focus on Google, Yahoo and MSN. These three search engines control the vast majority of traffic on the Internet. Not only do lots of people uses these engines to find things, the big three provide search results to many other search engines as well. For instance, Google supplies ads and search results for AOL. Dogpile compiles the various search results from the big three in its listings. Alta Vista uses Yahoo search results. This scenario is so expansive that the big three search engines control 90 to 95 percent of all search traffic on the web. This means you need to focus on them to the exclusion of others.
The most effective search engine marketing comes in two forms – pay-per-click advertising and search engine optimization. Other forms of search engine marketing, such as banner ads, produce poor results and should be avoided. Let’s take a closer look at the big two.
Pay-per-click advertising [ppc] is platform whereby you pay for placement on a search engine. The two major ppc platforms are Overture and Google Adwords. Overture places ads on the Yahoo and MSN search engines. Google Adwords places ads on Google and AOL search results. Both platforms place ads on other search engines and sites, but the resulting traffic is nominal.
The advantage of PPC advertising is you get immediate traffic for your site. You can use the traffic to test the content on the site and whether visitors convert into paying customers. The downside is you are paying for traffic, which means you must pay close attention to your return on investment. All and all, PPC advertising should be used at the outset of a search engine marketing campaign while you wait for optimized pages to get natural rankings.
Search engine optimization [seo] is by far the most effective search engine marketing. Once you obtain top three rankings for a keyword, you receive more traffic than you would from ppc and it is all free! This does wonders for your profitability. For example, we pursued seo for this site and have top rankings. Our marketing cost for the site is $0. This greatly improves our profit margins. You should aim for the same with your site.
The downside to seo is it takes a lot of time and work. You can expect to wait up to a year for top Google rankings, although Yahoo and MSN rankings will appear much sooner. In light of this waiting period, PPC advertising is a must at the outset of a search engine marketing campaign.
Search engine marketing is a fairly simple game. The most effective search engine marketing platforms are PPC and seo. Stick to these two and you should see good results.