Archive for October, 2011
The word ‘Promotion’ is particularly used to refer a particular activity that is aimed to promote the business product or service. Promotion is communicating, interacting and meeting with people and make an attempt to influence them to buy your product or service. So now ‘Online promotions’ is the same activity but the difference is it’s done via internet, there is no need to meet anyone, no staff required to sale your product or service physically.
Online promotion is an activity which has variety of techniques to target and attract potential customer and to create a buzz about your company.
Making and constructing a website is not enough. Whenever anyone searches a website, the website should appear within first 10 lists only. Otherwise the website will lose potential customers. Thus, online marketing needs a regular and consistent promotion which is actually a key to get success online.
Online marketing and online promotions opens ways to make opportunities for you and your businesses. Online promotions are part of a marketing strategy which designed to stimulate a customer to take action towards buying decision across globe at any point of time.
Ways of doing online promotions:
- · Search Engine Optimization (SEO)
- · Paid Promotion – promoting a website or business through paid advertising like Google or LinkedIn, Pay per Click (PPC).
- Email publishing – periodically newsletter, updates
- Online forums
- Social media – social networking site facebook, twitter, LinkedIn, etc(website Link exchange, writing articles and testimonials)
- Banner advertisements
- YouTube – can be the medium to reach potential customers.
Benefits of online promotions:
- Content is Timeless
- Time Saving
- Less time needed to create launch and manage online promotions.
- Instant Communication
- No time constraint, opened for 24×365
- Reaches and covers worldwide customers
- Lowest promotional cost to reach million probable customers
- Business can access through millions of customers by just a few clicks of their mouse.
- It’s not just nationwide, it is worldwide.
- It gives immediate feedback and response(it’s both quantitative and qualitative)
- Less paper and other waste on non-interested consumers.
- Control is in hand, means it can be altered at any point of time according to the need of time.
- Easy for consumers to participate.
- More likely to get repeat visitors and entries.
Total dynamics change when one shifts from regular promotions to online promotions. Today’s technology offers us to promote with a speed faster than that of light. This is called power of online promotions.
Affiliation is a part of online marketing strategy for almost every company. An affiliate is an outsource agent who boost a brand and services to a potential customers for a commission after sale occurs. Affiliates are universal website owners who can send probable customers via links to their sites. They do this on the basis of any sales commencing from this traffic will make them earn which is called as affiliate commission. Affiliates mainly contact various people around the globe and help the company to expand the business in a wider way. Affiliate Internet marketers are people who advertise and merchandise other business on internet. When a sale is made, commission is paid to the affiliate marketer.
There are three traditional ways to earn money through affiliation in online marketing:
Pay Per Click —
The pricing mechanism used by any company’s online marketing department is to charge an advertiser when each time the end user clicks on the advertiser’s ad. This rate is commonly set by the advertiser not by the channel. Each time a potential customer leaves the affiliate website by clicking on the link reading the affiliate’s website, that time a certain amount of money is accumulated in affiliate’s account. This whole earning depends upon the product and amount of the commission. Online marketing depts. usually charge the fixed price per click. This approach is distinguished from pay per impression methods used in media advertising like TV and newspaper.
Pay Per Sale —
Each single time sale is made as an aftereffect of the advertisement of the affiliate’s website, and then a pre-decided affiliate’s commission is transferred to the affiliate’s account. Pay per sale is also called as cost per sale which is an online marketing pricing system where the affiliates gets paid as per the number of sales which is directly generated by the hosted banners as advertisements. In pay per sale agreement the advertiser only pays for sales generated by the site based on an agreement upon agreed commission rates. In an online marketing industry this feature is common.
Pay Per Lead —
In online marketing, for pay per lead, payment is only done for the leads which are being generated at the destination site. This is approximately same as PPS but in this one gets paid for the leads instead of sales. This is somewhat uncommon commission method but it frequently applies to distinct divisions of affiliate programs. The actual benefit of the pay per lead is that you will have the potential clients’ name and email addresses which will enhance the business expansion. This is because you can get in touch with those prospects and can easily generate sales revenue.