PageRank is a link analysis algorithm, which is the world’s largest search engine Google. PageRank determines a numerical weight to each set of hypertext documents of this case, Google refers to the Internet. He does this in order to assess the relative importance of each item.

Therefore, PageRank has become an important field of Search Engine Optimization SEO or short, and companies are hard to improve the page rank, in the hope of claiming a place in the area on the first page of Google search results.

PageRank is scored from 0-10. A PageRank of 0-3, usually pertains to small to mid-size companies and a PageRank of 4-6 refers to large and worldwide companies. PageRanks of 7 or above are reserved only for internet institutions which dwarf other sites in both size and scope (such as YouTube and Amazon).

But while a high page range might improve your site’s SEO success, it is by no means the one and only deciding factor, regarding which position you find yourself within the search results. It is in fact just one part of the ranking algorithm and only within one search engine at that (albeit that one search engine happens to eclipse all others).

With successful SEO, taking into account a variety of proven methods, a site with a lower PageRank is able to land higher within search result listings than a site with higher PageRank. After all, the search engine is designed to provide the most relevant and appropriate results to the user and with comprehensive keyword or key phrase inclusion, the smaller site may appear to be more valid to the terms of the search.

In short, when it comes to search engine optimization, there is no point losing sleep over the PageRank of your site. But do not take our word for it. Google said: “We have long told people not to focus on PageRank as owners of a lot, the site seems that many think is the most important parameter for them to track, which is simply not true. “