Archive for October, 2010
By the 7th International Conference on Cloud Expo to be held in the U.S. this November and the announcement that New York and Microsoft team to provide 100,000 city workers with access to the cloud, it is clear that the cloud is at the forefront of computer technology and a current buzzword in the field.
Cloud computing refers to anything that involves deliver hosted services over the internet and encompasses any subscription-based or pay-by-use service that, in real time, extends IT’s existing capabilities.
A clear benefit of this provision is the inevitable reduced cost incurred by any organization. The provision is not owned, with any resources being consumed as a service. The company only pays for what is used as a utility, therefore avoiding capital expenditure. According to New York City’s Mayor, “Through our partnership with Microsoft, we’ve found ways to offer our employees Microsoft’s newest computing tools while reducing costs to taxpayers.
By capitalizing on the city’s buying power, consolidating dozens of separate city agency license agreements into a single one, and paying for software based on use, we’ll save $50 million over the next five years.”
Until now, New York City’s agencies each purchased software individually, comprising more than 40 separate license agreements and even more maintenance and support contracts. With the new cloud agreement, all of the city’s software and services will be under one unified agreement, saving money and eliminating confusion.
Organizations also benefit from increased storage capacity as compared with that available on private computer systems. With a phenomenal growth in data quantities, companies are under pressure to store and protect not only new data, but older existing data that is kept ‘just-in-case’ to protect against any future difficulties. With this storage requirement comes additional costs associated with the greater need to manage and protect the data. Cloud computing provides a cost-effective solution for this ongoing problem.
With the continued advances in technology and ever changing needs of organizations, cloud services ensure that the most up-to-date software is available to companies. Similarly, the evolving nature of such provision ensures that companies are offered greater flexibility in how they access services and the many different combinations of services that may be required.
Possibly the most significant benefit arising from this shift in technology is the ability to access information from anywhere, resulting in greater mobility for employees. In the case of New York particularly, this benefit is exemplified by the fact that many of the city’s workers are not office-based and so will have improved access to services with resulting improvements in communication between agencies.
Despite the significant benefits associated with the cloud computing revolution, there is also concern surrounding cloud computing and its attendant security risks. The main concerns about cloud computing are security and privacy as data inside the ‘cloud’ is outside a company’s firewall and that brings with it an intrinsic threat of risk. With an increase in hacking attempts, companies need to implement strict security actions such as confirmed cryptographic methods to authenticate users.
This security risk extends beyond data storage to web development. It is evident that an unsecure server is bad for search engine optimization and for a company’s website. As identified by an SEO company, a lack of security in the cloud can result in the loss of search engine rankings.
As part of a rapidly expanding market and IT development, we must be open to technical progress, although maintaining some reservations about possible security vulnerabilities or their concerns. The spokesperson for the web design company in London, which recognizes the potential of cloud computing and technology in our daily lives. As web designers we often find ourselves caught in the daily activities on the Internet. Cloud computing May very well be the new technologies in significant changes in the market for web design, but in the end only time will tell.
In today’s spirited world a website has become a very requisite. Not only the physical existence in the market but also the virtual existence on the internet is equally crucial for the success of any business and this can be possible only with the help of an effective and efficient website. This is not easy, especially when each and every business identity is trying to be dominant in the virtual world of the internet. This is where website development comes into focus.
What is website development?
It is developing the website to optimize its efficiency at generating profits. It includes various aspects such as customized web page design, easy layout to navigate, use of technology that makes the site easy to download and compatible with the browser, use of search engine optimization (SEO) techniques to maximize the clicks, appeal for a sale, return on investment (ROI), and finally security of confidential data,.
Let’s consider each aspect individually.
Customization: The website should be so appealing to the visitor that he/she should feel that the website has been designed keeping into consideration his/her needs and this only can convince him/her to buy the offerings. A professional web designer designs the web page keeping into consideration the prospective consumer behavior and relevant research.
Technology: The technology of yesteryears usually seems to become obsolete but this can be harmful for the business. On the other hand technological developments such as use of JAVA script and XML add to the user friendliness of the visitor without any major adjustment to the downloading speed. The technology used for designing the website should be compatible with all kind of browsers. This includes browsers with the latest technology and the earlier used technologies.
SEO Techniques: The number of business identities flocking to get websites registered and hosted is growing exponentially. Most of the visitors to any website are redirected from the search engines. To increase the traffic to any particular website, the web design should be such that the search engines place it on the top of the page listing the results of any search. The listing made by the search engines depends on factors such as images, keywords, keyword phrases, links to other websites and even the ease of navigation. These factors can change. The layout of the website that was once unique may have become very common by now and lost its uniqueness. If your website has come off age and not performing with maximum efficiency then it is high time to consult a professional web designer and bring necessary amendments in the web design.
Sale and ROI: The more the sale, more is the ROI. The website needs to be developed in such a way that the visitor becomes a prospective buyer and finally converted to buyer. This is only possible when the content and visuals of any website are appealing and assure the buyer about the quality and worth of the product. A professional web designer cum developer sees to it that the product description or the final page appealing for sale is placed on the third tier (accessible on the third click from when the visitor logs in the website)
Confidentiality: It is up to the web developer to develop the website in such a way that the buyer is assured that the personal financial data (such as credit card user name and password) are going to remain a secret and not misused by the seller. Web development essential for achievement of any website.
Greatest things in life are free; one is wi-fi with mobile, as many would say. This particularly holds true with efforts in advertising one’s merchandise or services. With free Web marketing providers, one can save a lot. Instead of shelling out for the advertising side of your product or providers that chunk of cash may very well be put to other important parts of your business since many data websites now supply data relating to Internet advertising companies that comes with no price tag at all.
This isn’t to inform you that better give attention to plain Web marketing. It nonetheless will do your business loads well should you combine conventional commercial efforts such as conventional and new marketing media.
Here are few of the free strategies that you possibly can make use of to make your products and services are in their most visible, thus saleable, form.
1. Promote your corporation via free search engine submission and optimization.
Submit your web site to numerous search engines like Google monthly. This will make many extra individuals know that your web site really exists. Aiming for the highest serps will help loads on this endeavor.
2. Enhance your articles.
Do not forget that data on articles with good content as site visitors-bringer of internet sites? This time it’s about making these articles serve your website higher by utilizing keyword suggestion tools which might be supplied for free. Update your site’s content by commonly checking the standing of your key phrases with the current market.
3. Purchase free content.
You probably have no time to extend the web optimization or seo-friendliness of your articles, you can search for free content from article directories. All you’ll want to do is retain the useful resource box of these write-ups.
4. Avail of free comprehensive web site visitors analyzers.
These are instruments that you would be able to make use of without costing you a cent. Your web site’s hits statistics might be produced by this kind of Web advertising device to your personal analysis.
5. Learn to govern web design templates.
You do not have to be too techie-geeky to be able to design your internet site. Oftentimes, net design templates or customized-made layouts are available for the Internet marketer to use.
6. Monitor your website’s visibility.
Above Six free Internets Marketing technique is important. Instruments comparable to search engine place trackers may be used to see your website’s standing. These processes are very suitable to make use of as long as you take into account that you use and try to grasp their use in your own benefit. Simply don’t get obsessed with your achievements when you finally discover ways to use them and incorporate them in your Web advertising feat.
Impact web design makes a big impact with graphics. Many clients approach the web design companies for upgrading their website and want to give it a fresh new look. After a time consuming process when the website is finally ready, they are overjoyed at the appearance of the website and are very optimistic about its effectiveness and efficiency. Usually this optimism is short lived because of the limited perception of the web designer.
So, which factors increase the productivity of the website? Reputed web site designers consider the looks of the website as just one of the several factors contributing to the marketing efficiency of the website. The purpose of the website should be given prime importance. Does the prospective customer get what he/she wants on visiting your website? Is it easy for him/ her to navigate through your website? Is your website user friendly?
A professional web site designer sees to the fulfilling of the prime function of the website, which is to serve the buyers of things offered on the website. The web design, coding and SEO strategies need to be synchronized. It is only with the right ingredients that you can make a website a successful representative of your business.
What are the considerations for an effective and efficient web design?
Testing: There are various elements such as the copy, page layout, images that need to be tested regularly for increasing the effectiveness of the website. Times change and so does the influence of various elements. The effect of various elements at the productivity of the website also depends on the product or service offered through the website and the range of market segment that it caters to. It is either through trial and error or with professional assistance from a web site designer that you can find a perfectly blended web design.
Utility: Be sure that that visitor visits your website with a purpose to be fulfilled. It is not only the gorgeous appearance of the website that matters but also its utility by the visitor. Things can go wrong if the website is difficult to download or if the visitor cannot navigate through it easily. The codes used and the design play a pivotal role at this juncture.
Rat Race: Competition is taut especially among the website pertaining to mass communication, public relations and advertising. To stay ahead of competitors many website designers resort to frequently changing the design and the layout of the website. Make sure whether the amendments are facilitating your customers/clients or are just an exercise of shifting the images. Finally it is the prospective buyer that you have to impress and not your competitors.
Return on investment (ROI) is defined and illustrated, as a cash flow financial metric for evaluation investments and business case scenarios. A professional web site design and development company aims at optimization of return on investment (ROI) on your website.