Search engine marketing giants Google have announced the launch of their new ‘Instant’ product.

The new service which will be rolled out worldwide in the next week, will predict what users are searching for from the moment they start typing. As the users begin writing a word, Google’s homepage will list search results which will be refined and updated as more letters are typed.

According to Google, “dynamically predicting what people search for reduces the time it takes to enter a typical query by 50 per cent.” The product which is already available to users who are logged into Google accounts, will save searchers between two and five seconds per query. The average query time should fall from approximately 24 seconds to around 20 seconds per search.

Those users searching on particularly slow connections will automatically be encouraged to use the original Google search, but will be given the option to select “Instant.” Google, which answers an average of 1 billion search queries per day said the move was a “fundamental change.”

As cited in the Daily Mail, the post on the official Google Blog said: “Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions-yielding a smarter and faster search that is interactive, predictive and powerful.”

“The user benefits of Google Instant are many-but the primary one is time saved. Our testing has shown that Google Instant saves the average searcher two to five seconds per search. With Google Instant, we estimate that we’ll save our users 11 hours with each passing second!”