Life is made up two different things: events and processes. A post on Seth Godin’s blog he talked about it.

An event takes a short time to occur, 5 minutes, 1 hour, 1 week, 1 month or even 1 year. A process takes a longer time frame, 5 years, 20 years, 50 years or even a lifetime.

An event is for the short haul, a process is for the long haul.

A beautiful story in “Rich Dad Poor Dad,” a book by Robert Kiyosaki, will help explain this further.

There was a village that had a water problem. They villagers called a meeting to solve their problem and decided to give 2 contractors the contract of supplying water to the village.

The first contractor quickly ran out and bought 2 buckets and started hauling and supplying water from the stream to the villagers.

The second contractor was no where to be found.

The first contractor started making some money almost immediately. The villagers had complains about dirt in the water so he bought a filter. He later employed his sons to help in the work.

All this while, the second contractor was nowhere.

The first contractor toiled and worked very hard till one day the second contractor appeared.

All he had on him was a paper. The paper was a document that carried an agreement signed by his company, some investors and a construction firm.

While he was away, he founded a company, employed a president, got investors and contracted a construction company to build a standard water supply system for the village.

The water system would supply cleaner water at a cheaper rate, all year round to the people in the village.

He didn’t have to carry any bucket like the first contractor.

The only money he made was a few cent for every bucket fetched.

To cut the story short, the first contractor ran out of business while the second contractor travelled the world, enjoying the success he got from following a proven process.

What Does This Have To Do With Blogging?

Well, a lot.

Firstly, success in blogging or in anything at all, is a process. It takes time.

A lot of bloggers are like the first contractor, the wake up, set up a blog, slap Adsense ads on it and start making cents.

Well, there is nothing wrong with that, only that they neglect the things to be done in making their blogs successful in the long haul. They forget the necessary and important processes that will lead to blogging success.

The second contractor went through the pain of writing a business plan, building a company, hiring people and getting investors to support the water project.

He took his time to build his success. He followed a process. A time wasting process maybe, but it was worth it at the end.

So What Are The Processes That Lead To Blogging Success?

There are so many processes and things you must learn and do to succeed as a blogger. Frankly, I believe you know or have heard about the different things already. What you may have not been told or remember is that all these things are processes not events.

They take time to learn, to perfect and to succeed in.

Here are a few that you know already.

1. Content production and writing
2. Search engine optimization
3. Traffic generation
4. Product development and launch
5. Guest posting
6. Online networking
7. Social media marketing
8. Linkbuilding

And many more.

All of these things take time to do and perfect. They are more of processes than events.

Writing a single blog post could be seen as an event, but writing 100 great posts on your blog that will get people coming back to your blog is surely a process. It doesn’t happen in one day.

You don’t wake up one day and become a top blogger; even Darren Rowse followed and still follows a process.

You don’t just start a new blog and make $10 000 in 2 days. Making money with blogs is also a process.

The bottom line is, there are so many things to learn and do to become a successful blogger but these things are all processes and will take time.

So, be like the second contractor. Invest your time, continue in the process and build on every step made in every process.